This 2002 IKEA Ad Will Break Your Mind

A recent AdWeek post shined a spotlight on one of the greatest ads of all time. Produced in 2002 and directed by Spike Jonze (the genius behind “Being John Malkovich”, “Adaptation”, and a ton of great music videos), the IKEA “Lamp” ad tugs at your heartstrings only to punch you in the brain at the end. It’s one of the most creative minutes in advertising history. Watch it immediately.

  • SOURCE: Vimeo – Steve Mapp
  • BRAND: IKEA
  • DIRECTOR: Spike Jonze

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