Cameo has become a beloved way for audiences to engage with their favorite celebrities, and recently brands have gotten in on the fun too. This is the case for Spot Pet Insurance, who decided that their newest marketing campaign will center around celebrity testimonials. From The Office’s Brian Baumgartner to Lindsay Lohan, 25 different celebrities are here to talk about their fluffy friends.

Many pet brands exclusively feature the animals that they seek to serve, but this campaign from Spot has placed the emphasis on the relationship between pet and owner. Hearing personal stories from these people as they relax with their pets grants the audience a glimpse into each celebrity’s personal life, but calls to mind the love every owner has for their pet. It is a cute and heartwarming effort that makes viewers feel the need to go cuddle with their best bud.