Famed daredevil Steve-O has been known to partake in the most extreme stunts, his antics known around the world. Meanwhile Liquid Death has been known to take their marketing to the edge, and it was only a matter of time until they crossed paths. This fateful meeting resulted in the creation of the Steve-O Voodoo Doll.

Most know his signature excitement to chase danger, and Steve-O laughs in the face of it. That’s why he shaved his head to use his real hair as ingredients in 300 limited edition Voodoo Dolls. Now those dolls have been dispersed amongst influencers and a few lucky fans. The activation serves as a way to play on both partners’ reputations for living life on the edge while providing fans with a tactile piece of marketing to hold onto.