Quibi, the short-form video streaming service that debuted this week, is being offered to T-Mobile subscribers in a strategy to boost users.

This is just one example of the telecommunications and streaming service partnerships we’ve seen lately. While mutually beneficial—it should help startup streaming services like Quibi get a piece of an already crowded marketplace. This is important, especially since Quibi’s advertising required a little bit of an adjustment after the coronavirus crisis changed its target audience’s watching habits. One thing’s for sure—bite-sized videos can be valuable no matter if you’re at home or on-the-go.