Taco Bell and the secret society of the Belluminati

Is there a powerful connection between a dollar, delicious tacos, and a secret society that gathers together in darkness to fulfill their most decadent desires? This is the question that Taco Bell poses in their new series of ads for their “Feast for a Dollar” campaign.

Steeped in conspiracy theory imagery, this marketing feels like it is straight out of an episode of the X-Files. Perhaps Nicolas Cage’s next movie will find him searching for a “national treasure” of tacos hidden away by the Founding Fathers and Freemasons.