Taco Bell’s app isn’t just for late-night cravings anymore—it’s for building your personal taco empire.
Their new Fan Style feature lets you customize an order (extra salsa, no lettuce, triple cheese—live your truth), save it with a name, and share it with friends. The real kicker? You earn rewards every time someone buys your creation.
It’s like a social network, but instead of posting selfies, you’re posting burritos. And Taco Bell is cranking up the competition by giving prime app ad space to top fan-made menu items. That means your beloved “Cheesy Lava Crunch King” could be seen—and eaten—by people across the country.
The result: an addictive loop of creativity, competition, and the intoxicating dream of menu-item fame. Taco Bell isn’t just feeding customers—they’re turning them into brand ambassadors, one customized Crunchwrap at a time.
MARKETING TAKEAWAY: When your customers start creating, promoting, and selling your product for you, you’ve officially leveled up your loyalty program into a marketing machine.
- SOURCE: Taco Bell
- BRAND: Taco Bell
AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor
Follow Zach on Speaking Human / Human Content from Zach








