SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

Taco Armageddon: The Taco Lover’s Pass Arrives

Do you love tacos? Do you REALLY love tacos? If the answer to both of those is yes, then boy have we got the thing for you. Taco Bell released a promotion to celebrate their 60th anniversary called the “Taco Lover’s Pass”. This new program allows any fan who has downloaded the Taco Bell app to pay $10 to get a taco every day for 30 days. It is a renewable subscription, so passholders could theoretically have a taco every day for the rest of their lives.

The Taco Lover’s Pass empowers the brand in several ways. The pass serves to encourage daily visits to the fast food restaurant which will likely involve additional purchases. It also promotes the Taco Bell app, increasing their user base and allowing the brand to perform further digital promotions. Finally, the pass is a subscription. Even if these Taco Lovers do not redeem every single available taco, the brand will continue to hold a top-of-mind presence with these fans. So now it’s time to put your money where your mouth is. How much do you love tacos?

  • SOURCE: USA Today
  • BRAND: Taco Bell

AUTHOR: Zach Dunphy
ORIGIN: University Program - Speaking Human Contributor

Follow Zach on Speaking Human  /  Human Content from Zach

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week’s best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT’S TRENDING

Recent Tweets

SOME HUMANS LIKE…

VIDEO BUZZ

WORTH EXPLORING

You have Successfully Subscribed!

You have Successfully Subscribed!

You have Successfully Subscribed!

Pin It on Pinterest

Shares
Share This