Taco Armageddon: The Taco Lover’s Pass Arrives

Do you love tacos? Do you REALLY love tacos? If the answer to both of those is yes, then boy have we got the thing for you. Taco Bell released a promotion to celebrate their 60th anniversary called the “Taco Lover’s Pass”. This new program allows any fan who has downloaded the Taco Bell app to pay $10 to get a taco every day for 30 days. It is a renewable subscription, so passholders could theoretically have a taco every day for the rest of their lives.

The Taco Lover’s Pass empowers the brand in several ways. The pass serves to encourage daily visits to the fast food restaurant which will likely involve additional purchases. It also promotes the Taco Bell app, increasing their user base and allowing the brand to perform further digital promotions. Finally, the pass is a subscription. Even if these Taco Lovers do not redeem every single available taco, the brand will continue to hold a top-of-mind presence with these fans. So now it’s time to put your money where your mouth is. How much do you love tacos?