Tesla Demonstrates Customer Service
Customer service is at the top of the “most important elements of branding” list. Going the extra mile and delivering customers something they deserve, but aren’t necessarily expecting, is critical in building and retaining every drop of positive brand equity.
Elon Musk, CEO of Tesla demonstrated that when he responded to a frustrated customer who had a negative experience with a pushy sales person. Late on Friday night, Musk responded to the customer via Twitter “Def not ok. Just sent a reminder to Tesla stores that we just want people to look forward to their next visit. That’s what really matters.”
This serves as a reminder that no matter who you are in a company, it’s important to remember this rule of customer service. Take action and make it right with your customers. When handled properly, you can turn a negative experience into a positive one.
- SOURCE: CNBC News
- AUTHOR: Catherine Clifford
- BRAND: Tesla
