The General Drives Into Fortnite with a New Spin on Driver’s Ed

Learning to drive is a rite of passage—and often a sweaty-palmed, anxiety-ridden one. For teens, the idea of cruising in mom or dad’s car is either thrilling or terrifying. And if it’s the latter? Well, options are limited. Most video games aren’t exactly known for encouraging full stops at red lights. Stopping safely and yielding responsibly just isn’t high-octane entertainment.

That’s why The General is merging gaming with guidance in a way only it could—by bringing driver’s ed to Fortnite.

Road Test Royale is a new custom game mode where players navigate detailed recreations of major U.S. cities like Miami, New York, and San Francisco. Built to reflect real-world layouts, these maps let players get a feel for the road from the safety of the screen. But it’s not just a solo mission—The General launched a Twitch tournament with a lineup of streamers, including rapper-turned-gamer T-Pain. And because it’s Fortnite, of course there are giveaways: a brand-new car and a PS5 are up for grabs.

The whole thing is a calculated campaign that hits its target demo harder than a virtual fender bender. It’s bold, smart, and maybe—just maybe—it’ll turn a few gamers into confident drivers.

Marketing Takeaway:
By embedding its message directly into a popular gaming universe, The General reaches young drivers where they already are—with education disguised as entertainment.