The Infinite Possibilities of a Website that makes Websites

Squarespace is an intuitive concept at first glance. It is somewhere you go to make your own website without needing extensive technological knowledge. Simple as that! Though, when you think about it in a more cosmic sense, it gets a little strange. Squarespace is a website that makes websites. Does that mean that it could create itself? Squarespace could create another Squarespace, which could create another Squarespace, which could…

Oh, my head.

This cosmic question is tackled in Squarespace’s big game ad, titled “The Singularity”. The Singularity refers to the idea that through its own power, Squarespace could replicate itself into infinity. Adam Driver stars in the spot as he contemplates the sheer possibilities of creation, and we see him multiply into countless Adam Drivers which get sucked into the singularity itself. The comically dramatic ad strikes a unique tone within Super Bowl ads, creating comedy through absurdity and deadpan delivery. Be sure to check it out as you review this Super Bowl 57’s commercials.