The NHL’s Seattle Kraken Receive Monstrous Reception

The National Hockey League’s 32nd expansion team, the Seattle Kraken, announced their new branding and fans were onboard (pun intended) with honoring the local maritime-inspired identity.
 
In fact, Fanatics, the NHL’s official retail partner, reported that Seattle’s newest club merchandise had sold 50% more in 24 hours than the previous NHL expansion team in the same time period. That’s not a knock on the aforementioned Vegas Golden Knights by any means, but it shows how branding plays a big part in getting fans excited about sports franchises, even before they’ve won any games.
  • SOURCE: NHL
  • BRAND: Seattle Kraken
  • WHY YOU’LL LOVE IT: You’re into ancient and powerful forces that reawaken in the heart of the great Pacific Northwest.