The sports spirit miraculously lives on while being stranded

No sports? No problem. Buffalo Wild Wings has a very timely ad spot that reminds people that “even when sports aren’t on, sports live on.” The ad, which is essentially a compilation of social media posts from people who are stuck at home, was created by The Martin Agency after the whole world was essentially put in a holding pattern.

The 30-second spot showcases real people and their love of sports. With the exception of the Buffalo Wild Wings logo at the end, there’s really no additional messaging from the brand—intentional and the right call. Coincidentally, this is an example of marketing that demonstrates that even though people are temporarily separated, creativity lives on.