The Sweet Scent of Swedish Meatballs and Furniture

Move out of the way, lovely lavender and ocean breeze, there’s a new candle on the scene. IKEA has created a revolutionary smelling experience, the Huvudroll candle. Don’t ask us how, but this candle carries the scent of the furniture company’s signature meatballs and gravy throughout your home.

To be given away as part of a sweepstakes, these candles are all about brand awareness. Every house with a candle could suddenly smell just like an IKEA and brand loyalists will have a memento of their favorite furniture store. It’s likely that the candles will cause some cravings, for no one can resist the allure of some delicious swedish meatballs. Let’s just hope they can resist long enough to get some of the actual meatballs before they eat the candle.