Tinder Makes Dating Relaxed & Fun Again

A vibrant new animated spot from Tinder and Buck posits that the dating app makes finding human connection plausible again. Buck used physical sets mixed with computer-generated characters—which required a month of shooting and eight weeks of post-production.

“Tinder came to us with the concept,” said Ryan Honey, executive creative director at Buck in Los Angeles. “They wanted to create a brand spot that shed a bit of a different light on Tinder and was more about people coming together. It’s more about this history of relationships throughout mankind.”