Free For All: Even Villains Deserve Tubi

Tubi offers a completely free alternative to paid streaming services, operating entirely on ad revenue. As more streaming platforms hike up their prices and introduce ads, Tubi’s appeal has grown significantly. If ads are inevitable, why pay for them? This industry shift has emboldened Tubi, leading to the launch of its new ad campaign.

Titled “Free For Everyone,” the campaign emphasizes the one word that matters most—“Free.” Aimed at making sure households know there’s an affordable alternative out there, the messaging takes a clever twist with dark humor. The ads start off with familiar lines like “Free for first responders” or “Free for small business owners.” But halfway through, they pivot: Tubi is also free for people who steal copper pipes from open houses, and even for criminals who rob small businesses. In other words, Tubi is free for everyone—no matter their moral compass.

By pushing the idea of “everyone” to the extreme, Tubi hammers home the point: this isn’t an exclusive discount for a select few—anyone can access it. It’s a powerful statement that’s likely to draw viewers away from the big streaming platforms. And while Tubi may be extending its service to even the most unsavory characters, what could be more generous than offering entertainment to all?