KFC is going to space. You may have heard that nugget of news (pun intended) and thought it was just some sort of crazy marketing ploy. And, in fact, it is. But it’s also part of a real test by a real company with a real purpose (check out this article from The Verge for the full story of the mission).

For KFC’s part, the company is doing their best to milk this marketing “event” for all it’s worth. That includes a TV commercial with Rob Lowe playing the Colonel announcing the launch. And a call for Twitter users to send their tweets to get carried along with the sandwich into the cosmos.

Of course, as with most marketing stunts like this, human reactions have run the gamut from laughter and appreciation to outrage and despair. Others are just happy to have the opportunity to bust out their best “space junk” jokes.

Love or hate the idea of KFC in space, you cannot deny that it has created some buzz—as exhibited by this hand-picked selection of recent tweets on the topic…

Good news, everyone. @kfc is launching a chicken sandwich into space on Wednesday. Can't wait for this historic milestone for humanity

— Cameron Uptmor (@camuptmor) June 19, 2017

KFC IN SPACE WTF...!!

— simon (@Narutonic) June 14, 2017

I should be asleep but na it's 2:45 in the morning and I'm reading about how KFC are sending a Zinger Burger into space, what is my life

— ?? (@PNFRNGE) June 14, 2017

KFC is sending a chicken sandwich into space.. what the hell

— sammmmm (@samshallcross14) June 19, 2017

We can't pay workers 15 dollars minimum wage
Meanwhile KFC is shooting a fucking chicken sandwich into space

— Mitsuru Kirijo is my goth wife (@RemainInPlight) June 19, 2017

KFC can barely afford keeping Mt. Dew in stock let alone a space program

— 3 Count Thursday (@3CountThursday) June 5, 2017

I ain't trying to be petty, but sending a chicken sandwich to space? Dumb AF! https://t.co/jVOKZNsBQT#KFC #chickensandwichinspace #Nope

— Theda Vallee (@thethedavallee) June 19, 2017

kfc = leading cause of space trash

— Bharti Mehta (@ihartb) June 19, 2017

I just realized that the colonel in the #KFC Zingers in space commercial is @RobLowe & I can literally think of nothing else.

— Rob Butler (@rjbutler1) June 18, 2017

So we can float a kfc bucket around in space but we cant blast me directly into the sun for having to see this tweet ok https://t.co/dNB5Qyt5nv

— kitten food (@cats520) June 18, 2017

As if we don't have enough space junk, @kfc is sending a bucket of chicken #wut #pleasetellmethatwasfake

— ㅤ (@scuba323) June 4, 2017

Oh good! More space junk that will come down someday and maybe injure someone. Boycott KFC.

— JW (@TheMermaidsSong) June 17, 2017

Salon hates fun. - "How depressing is space privatization? KFC is sending a chicken sandwich to space." https://t.co/1Zl4fBzbQo

— Robert Tracinski (@Tracinski) June 18, 2017

Generating awareness of and interest in #space should be applauded, not derided - good for @KFC for bringing space down to #earth

— Michelle L.D. Hanlon (@hanlonesq) June 18, 2017

So KFC sucks. Their food is very
greasy, their restaurants are incredibly unclean & their fix is to send chicken to the edge of space.

— Nicsho (@Nicsho) June 18, 2017

KFC is legit sending a chicken sandwich to space just because..... now that's how you market things!!

— Composity (@Composity_) June 20, 2017

Launched my first Kickstarter. Hoping to raise enough to send the marketing team of the KFC commercials to space without anyway to return.

— RJ Smith (@RanjoSmith) June 2, 2017

Do not send fried chicken to space. Imagine what the aliens would think of a planet that does that to its inhabitants. #ZingerSpaceTweet

— Molly Elwood (@mollyelwood) June 20, 2017

You mean our higher atmosphere. That's not space. If dont travel past this dome into the vacuum then It's not SPACE is it.

— Agartha Technologies (@ariansas) June 19, 2017

This sandwich is literal garbage, but banishing it to space seems like overkill.

— Devon ?? Urie (@pwrbttmng) June 17, 2017

Me: I'm going to bed

Twitter- "KFC launches chicken sandwhich into space next week"

Me: pic.twitter.com/JcmyIEAi6l

— brandon (@RoyalLightness) June 20, 2017