Suicide Squad is one of the most buzzed about movies of the year. With a massive (and effective) marketing campaign, the film was anticipated to be one of the biggest blockbusters of the summer (two of our predictors had it listed as the summer’s #1 earner).

And then the reviews start rolling in. The best reviews have called the film flawed but fun. The worst just call it a total mess. Suddenly, the Squad’s prospects look a little less sunny. In fact, it’s almost as if Harley Quinn has taken a baseball bat to the film’s financial future.

As marketing and film criticism battle for the hearts of summer moviegoers, where does Suicide Squad stand? Will it triumph on the wings of marketing or fall at the feet of quality? We turned to Twitter for some insights.

10 Tweets on the Marketing Mayhem of “Suicide Squad”:

Twitter users are having mixed reactions to the movie they’re being sold…

Are the bad reviews the new marketing strategy? #SuicideSquad

— Cereal Cyanide ?? ニイ (@Mostly01101000) August 4, 2016

Marketing is a helluva thing. Every film critic I respect is saying #SuicideSquad is awful, yet my brain can't wait to see it tonight.

— TVIsGreat Ryan (@tvisgreat) August 4, 2016

Whenever I see marketing for #SuicideSquad I still think #HotTopic the Movie.

— Chris Gallevo (@chrisgallevo) August 4, 2016

"Worst. Heroes. Ever" isn't the best marketing slogan now that reviews have started to roll in... #SuicideSquad

— Brent Lindeque (@BrentLindeque) August 3, 2016

#SuicideSquad is an example of the power of both marketing and critics. Either way we lose.

— Ben Barna (@sufferings) August 3, 2016

After more than a year of hype, I'm convinced #SuicideSquad is just the marketing and there is no actual film.

— daddist (@_Daddist) July 26, 2016

The marketing for Suicide Squad looked like the marketing for a clothes brand catering to edgy 12 year olds who like skateboards

— Matt Coates (@Jooseman_) August 4, 2016

Suicide Squad.
A film with one of the greatest marketing campaigns in super hero film history and one of the most misleading. 6/10 from me ?

— Revitalize (@Revitalize) August 3, 2016

Very, very excited for Suicide Squad this week. Great marketing and promotions by the cast. Save the summer Suicide Squad!

— robertliefeld (@robertliefeld) August 1, 2016

Well... my fear about Suicide Squad seems to be true - amazing marketing and idea with less than stellar results. Will still see it though.

— Rich (@GCNStorm) August 2, 2016