United Airlines ‘Leads The Way’ In Fuel Innovation

Sustainability has become a growing priority for younger generations and brands have become aware of this new social responsibility. United Airlines has committed to going 100% carbon neutral within the coming decades and has begun this initiative by investing in sustainable fuels. This change in direction for the organization is showcased in their campaign “Good Leads The Way”. The campaign focuses on all the positivity that comes from United’s mission and how people come together to make a difference.

“Good Leads The Way” allows United to feature the tangible ‘good’ that they accomplish by featuring their new environmentally friendly fuel initiative. It also gives the brand an opportunity to focus on the human aspect of travel, such as families who are reunited and friends that are made while flying. It all comes together to convey that United Airlines is a brand that cares and that kindness goes a long way in the eyes of the world.