Velveeta Unites the Dairy Kingdom
Dairy is the crown jewel of the food pyramid, creating the peak of sweet and savory within chocolate and cheese. For centuries, these titans of the food industry have never crossed. That has officially changed.
Velveeta teamed up with Compartes Chocolatier to create a mixed snack called “TruffVels”, truffle chocolates encased in Velveeta cheese. Small 5-packs of the candy have been released so that anyone can tow the line between sweet and savory. Partnerships like this offer a chance for a broad appeal brand like Velveeta to touch a niche crowd that are seeking unique experiences. So let us know, will you try the new “TruffVels”?
- SOURCE: Hypebeast
- BRANDS: Velveeta / Compartes Chocolatier