In anticipation for the Men’s World Cup this holiday season, Volkswagen is ahead of the game when it comes to their marketing for the event. As a presenting partner, the carmaker has an opportunity to showcase their commitment to zero direct emissions.

In the “Diamonds” ad spot that the carmaker released, it makes the comparison of Volkswagen’s initiative towards a more sustainable future and the incredible pressure that athletes feel on a daily basis. It is this pressure that often drives people and brands to be better, or possibly the best in the World (Cup).