0%

SPEAKING HUMAN

BUZZ FOR YOUR BRAIN

Waze Gets a Fun Facelift via Pentagram

Waze Gets a Fun Facelift via Pentagram

Waze, the Google-owned GPS app where users share traffic updates, got a new look this summer. For drivers, sharing traffic info is helpful—but with the responsibility of driving comes stress. To add fun, Waze partnered with Pentagram for a new design focusing on the app’s crowdsourcing and teamwork aspects. The Wazer Symbol was updated to a speech bubble, spotlighting the app’s communication element, while mood avatars debuted to reflect users’ frame-of-mind on the road. The makeover won’t prevent the next traffic jam, but it does add fun to curb the travel blues.

  • SOURCE: Waze
  • BRAND: Waze
  • WHY YOU’LL LOVE IT: Rush hour… that mood avatar says it all!

  • 0 of 2500 max characters

MORE BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

MORE HUMAN STUFF

WORTH EXPLORING

You have Successfully Subscribed!

You have Successfully Subscribed!

Pin It on Pinterest

Speaking Human
Burberry Brings Its Iconic Logo to Life—One Stitch at a Time
Even Cereal Mascots Grow Up—Alpen’s Latest Ad Targets Nostalgic Adults
Episode: Creating a Social Media Platform Focused on Positivity and Mental Wellness
Episode: Creating a Social Media Platform Focused on Building Authentic Fitness Communities
Episode: Creating a Social Media Platform Focused on Collectors
3 Shares
Share This