Short-form content has exploded over the last few years, with the meteoric rise of TikTok and the introduction of YouTube Shorts. Thanks to this, it has never been easier for gamers to share their greatest moments. That process has become even more streamlined as Xbox releases a story feature on the Xbox app, where players can show off their skills to friends and engage with one another. This feature demonstrates the increasing value of social media in relation to gaming, as players place more emphasis on supplemental media for their games. 

The Xbox story feature sets the precedent that gaming companies don’t need to wait for other channels to promote their products. In-house social media channels may serve these brands to foster loyalty amongst their player base, as they encourage engagement beyond the game. Could you see yourself sharing your proudest achievements on the Xbox story feature, or would you prefer to stick to TikTok? Let us know below!