EMAIL MARKETING WHITE PAPER / BEST PRACTICES INTRODUCTION
Email has redefined the way we do business, how we communicate, and our overall expectations when dealing with project timeliness. This, in turn, has created a wave of opportunity for businesses and organizations to benefit from the reduced costs and instant tracking capabilities of email marketing. But to start an email marketing campaign, you must first create a strategy to get the most from your efforts. Like any well designed strategy, the processes you set in place will determine the overall effectiveness you see from your investment.
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