Words That Sell
It’s true that words can sell anything (including newspapers)… and using the right words will create a successful marketing and advertising campaign.
Where do I start?
It all starts with a basic formula that governs all advertising copy. It’s called the AIDA formula…
AIDA stands for:
- Get Attention
- Arouse Interest
- Create Desire
- Motivate Action
No matter what you want to say in your ad, make sure it follows this process. You’ll find that writing headlines and body copy for your ads will become easier and the content of your ads will appear focused and motivating to your customers. Also think about using testimonials or case studies to tell your company’s story and to motivate your potential customers to take action. Combined with the right graphics, words can make the difference.
