Entertainment Weekly Goes … Monthly?

In June, Meredith Corporation announced a “reimagining” of Entertainment Weekly as a monthly magazine. The change started in August with an issue covering Comic-Con, which included more robust coverage of the event. At the time, EW said it would continue to publish special issues for big moments, all the while pumping up its 24/7 digital, social and video platforms to satisfy its millions of consumers. “With the transition to a new monthly frequency, readers can expect more of what they love: more access, more memorable features, more in-depth conversation about Hollywood and its brightest talent,” said Deputy Editor JD Heyman. In short, EW’s marketing strategy is best summed up as: less is more.