Inspired by consumers creating the concoction themselves, Cheetos launched Cheetos Mac’n Cheese in three flavors.
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Air Jordan Assists Teams to ‘Be Like Mike’ in the Tournament
Six select schools with have the added brand power of Michael Jordan.
Duracell Warns Fantasy Drafters about the Dangers of Depleted Batteries
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
Dreyer’s Rebrands Eskimo Pie to Edy’s Pie
After months of rebranding, Dreyer’s Ice Cream’s Eskimo Pie will have a new name—Edy’s Pie.
Microsoft Fights Deepfakes with Video Authenticator
Microsoft’s new Video Authenticator can analyze a photo or video’s grayscale to detect deepfakes (artificially manipulated images).
Hulu Screams Up Scares this Halloween
New Hulu Originals and Bite Size Halloween shorts will take over the streaming hub this October with a plethora of content.
ESPN Knows We Are Ready for Football
This ESPN ad celebrates football’s return by lip-syncing to Celine Dion’s “It’s All Coming Back To Me Now.”
LA28 Celebrates Diversity
The Olympics return to Los Angeles in 2028 with the theme of diversity and its emblem kicks off the celebration
The New Mutants Finally Sees the Light
A horror-thriller and X-Men spinoff doesn’t sound amazing, but the film’s production has been the real story, full of suspense.
KFC Presses Pause on Iconic Slogan… for Now
In an effort to recognize the global pandemic, KFC’s advertising confesses that the slogan might be a tad tasteless for the time being.
Saucony Makes You Faster than Your Dog
Saucony released a new ad promoting its Endorphin Collection, boasting the running shoes are so good; they’ll leave your dog in the dust.
2020 Only Gets Nuttier with Peanut Junior
The Planters #MakeMyBirthdayNuts sweepstakes is an effort that has proven to be thought provoking to some critics.
Shark Week Turns 32 with a Slew of Sponsors
Shark Week annually has high advertiser and consumer demand, but with COVID-19, analysts expect revenues to drop 30%.
Beyond Meat’s Ad Asks WHAT IF
The questions were thought provoking, but by ad’s end, one wondered if they needed to be asked at all. Change is here.
DoorDash Is Determined to Help Restaurants Re-Open
To remind people how important restaurants are, DoorDash released “Without Restaurants,” where actors discussed how restaurants helped their careers.
Iceland Urges Tourists to Scream!
It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.
This Brand is Leaving Recycled Footprints
Rothy’s recycles water bottles into hip eco-friendly fashion for women and kids.
Toys Making an Impact on a Green Future
The future starts with children and the Green Toys brand is focusing on making an impact on the youth of today along with our environment.
Eco-Friendly Facedrive Acquires HiRide and Then Gets Social
Facedrive is a ride-sharing company that puts “people-and-planet first” and is committed to doing business fairly, equitably and sustainably.
Gatorade fuels Zion Williamson
In its most recent ad, Gatorade features past legends and inspiring stars of the here and now, including NBA rookie phenom Zion Williamson.
Kohl’s Tries to Win Women Back
Kohl’s has constructed a plan to win women back since fewer women are purchasing clothes from department stores.
Judge Judy Drops the Gavel one Last Time
Judge Judy will end after its 25th season, Judge Judy Sheindlin told Ellen DeGeneres on her daytime talk show.
Sirius XM is serious about being a part of digital audio’s future
Sirius XM injected $75 million in SoundCloud, the world’s largest open audio platform and continues to make strategic moves as a digital audio force.
Bluetooth’s future is so bright it’s gotta wear shades
It’s hard to believe that it was only in 2004 when bluetooth technology had its breakthrough year—with the appearance of the first Bluetooth stereo headphones.
The Year Marvel Started Building a Cinematic Universe
In 2008, Marvel released Iron Man—kicking off the Marvel Cinematic Universe (MCU) and becoming the highest-grossing film franchise of all time.
Once Upon a Time… Brands were afraid of Social Media
History has shown us that the hesitation to adopt social media as part of a marketing strategy has long since expired.
Curiosity got the best of us in 2012
We didn’t meet Martians in 2012, but we did get exponentially closer to the red planet.
Disney may have used The Force to acquire Lucasfilm in 2012
Regardless of how the stories have been told, Disney is still trying to prove the Star Wars reboot was worth it to the fans.
The Simpsons Hits a Major Milestone and Keeps on Going
We’ve learned a valuable lesson ––The Simpsons may be over 31-years-old, but it’s not to be underestimated.
Leonardo DiCaprio bests a bear to snag his first Oscar
Leonardo DiCaprio finally won his Oscar in 2016. Will he come back for another four years later?
Microsoft Aims to Dethrone Sony in 2020 With its Xbox Series X
Microsofts’s Xbox Series X looks like it’s going to be an unprecedented gaming console powerhouse.
The WNBA Puts Money on Itself for 2020
This past year, the WNBA and its athletes reached a CBA to increase player salaries: a big wager on the league for 2020.
NASA’s Ready to Boldly Go Where No one Has Gone Before
Nasa plans to, “continue to prepare for human missions to the moon are just a few of the things NASA has planned for 2020.”
AT&T On The Edge of Greatness in 2020 and beyond
2020 is promising for AT&T as it finalizes its incorporation of Time Warner. This will give it a bump in revenue and substantial long-term growth opportunities.
Impossible Foods Could Achieve the Impossible in 2020
Announced at CES 2020, Impossible Foods debuted Impossible Pork. It makes sense, since pork is the #1 consumed meat on Earth.
We’ll be Watching SAMSUNG in More Ways Than One in 2020
Samsung’s Sero TV can rotate its 4K screen 90 degrees to better play social media videos, which are filmed in portrait mode rather than landscape.
Roku is the Brand to Watch in 2020 and Beyond
Roku had a spectacular 2019, becoming the best tech stock with over 32 million subscribers.
T-Mobile Could Have the Best Service in 2020 if Sprint Merger is Approved
A mighty fine year is in store for T-Mobile if they successfully convince a federal judge to approve their merger with Sprint.
2020 Summer Olympics Go for Gold
This year, the 2020 Summer Olympics in Tokyo, Japan could be the “brand” to watch—literally.
The Cure for 2020 could be CVS
After its successful merger with Aetna, one of the leading American health insurers, 2020 may be the year that CVS Health reigns supreme.
Django Unchained: A Violent Christmas Movie for the Whole Family
Sony Pictures tried marketing Quentin Tarantino’s Django Unchained as a violent, vengeance-filled Christmas movie.
The Girl with the Dragon Tattoo: The Feel Bad Movie of Christmas
David Fincher and Sony Pictures marketed The Girl with the Dragon Tattoo as the “Feel Bad Movie of Christmas.”
Corona’s Christmas on a Beach
This iconic 1990 Corona Extra commercial is considered a classic in the advertising industry.
Wes Anderson’s H&M Ad moves to the Beat of its own Drum
In 2016, Swedish retail company H&M and Wes Anderson teamed up for Come Together, a branded short about people stuck on a train for the holidays due to inclement weather.
Our Favorite Toy Crazes: Razor Scooter Zoomed to Success in 2000
Razor Scooter’s durability and ability to be folded and carried made it win the race against other scooters that debuted prior to its launch.
Our Favorite Toy Crazes: Pokémon Captured the U.S. in 1999
Over a decade has passed, and the Pokémon franchise is still capturing our hearts … and our money.
Sainsbury’s 1914: Christmas in Wartime
This Sainsbury’s ad, exquisitely shot and masterfully made, details events on the no man land of WWI.
Target’s Mid-2000’s Ad is Holiday Gold
Target’s immortal mid-Aught masterpiece brings the holiday cheer!
Kellogg’s Toucan Sam follows his beak to the Thanksgiving feast
Thanksgiving is about the turkey and how much one can eat before passing out, but don’t think turkey is the only bird-centric meal out there!
Hollister Flies Seagulls to the Coast
Since the company is all about those beautiful west coast beaches, the first, and maybe only bird that comes to mind is the seagull.
World Wildlife Foundation’s Logo is King of the Jungle
The World Wildlife Foundation is one of the most identifiable nonprofits on the planet.
Barefoot Workshops Tagline Says it All
Bearfoot Workshops is a nonprofit that wants to channel the inspiring power of stories to foster positive change in communities.
The Ringer: A Feast of Podcasts
Move over ESPN, there is a new sports network to be thankful for and it’s The Ringer!
Wizards of the Coast Brings People Together
Have a thanksgiving feast with your D&D Campaign and Wizards of the Coast.
Billie Champions the ‘Stache
Continuing their mission of removing the body hair taboo, Billie released an ad proposing women join the Movember fun.
Movember for Mental Health
This September, Movember and the Ad Council made a video series urging men to be open about their mental health for its Man of More Words campaign.
Toys “R” Us Survives
Toys “R” Us is making a comeback after revamping their brand and partnering with Target.
90s Nostalgia Revives Champion
Champion is winning again thanks to the return of 90s fashion trends.
General Mills Makes Last Gasp to Keep Grip on Cereal Eaters
The brand’s cereal future might look bleak, but they’re not going to the grave without a fight.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Payless Becomes Zombie Footwear (Dead But Still Alive)
Though they filed for bankruptcy and closed their U.S. stores, the brand lives on!
Celebs Experience Judgment Day in Virtual Reality
Oculus makes the apocalypse fun with an ad featuring Awkwafina and Leslie Jones.
Amazon Activates the Apocalypse to Plug Good Omens
Amazon Prime created an apocalyptic experience at South by Southwest.
A Streaming Service for the Cinephile
Looking for something better than the franchise hell that dominates screens today? Check out this slice of heaven.
Shudder Streams Scares & Screams for Halloween
AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.
A Magazine for Man’s Best Friend
If you think all magazines have gone to the dogs, well, Happy Paws probably won’t change your mind.
Entertainment Weekly Goes … Monthly?
The lesson from this one? Maybe don’t put your distribution frequency in your magazine name.
Faroe Islands Attracts ‘Volunteer’ Tourism
This travel destination earned a Clio Award & a lot of positive buzz for transforming tourists into volunteers.
Netflix Censors an Ad (and Wins a Clio)
To promote its violent and racy show “Narcos” in heavily censored Thailand, Netflix used the power of suggestion.
Facebook Dives into the Dating Game
The social giant has launched Facebook Dating, which allows users to create separate dating profiles.
LinkedIn Automates Alt-Text on Images
When users add photos and graphics to LinkedIn posts, the network will now create descriptions of the images.
Lost in Translation No More with Ambassador
With this new device you can now get instant translations for 20 different languages right in your ear.
Bose Glasses: Look Cool, Sound Cool
Sunshine and music are a great pair. This stylish new piece of tech aims to bring a sonic element to every sunny day.
Dr. Pepper’s “Fansville” Gets Second Season
The advertising series about a town of die-hard college football fans returns to reel-in more viewers.
Buffalo Wild Wings Mediates Marriage and Fandom
With a dedicated website, BWW makes it easy to draft a “football prenup”.
Beyoncé Belts Out Fashion for All the Single Ladies (& More)
Bey + memes + a 90s teen’s bedroom wall = this unique new style collection.
Banana Republic Tries On Fashion for Rent
Customers can soon borrow the latest threads from the brand’s new Style Passport subscription service.
Amazon Invades School for Second Straight Year
The e-commerce giant’s latest conquest: taking a binder-sized bite out of back-to-school spending.
Influencer’s Influence Back-to-School Marketing
A big trend in school marketing this year is brands partnering with social media stars.
Trivago Makes Planning a Trip Look Relaxed & Easy
Taking a vacation can come with a lot of headaches. That’s why this travel site focuses on convenience in its ads.
Stella Artois Shakes Up Views on Summer Vacations
The beer brand is letting people know they don’t have to go too far to get away.
Under Armour & The Rock: A Match Made in the Gym
The Bend Boundaries campaign shows the combined brand strength of the fitness company and the actor/wrestler.
The Rock Cooks Hard in Hobbs & Shaw Trailer
There’s only one man who can make you believe he could legitimately pull a helicopter out of the sky.
Bud Light Brews Beer for Martians!
If you’re an alien who escaped Area 51, we have good news & bad news. The good: Free beer! The bad: It’s Bud Light.
Lego Assures All Is Cool in Area 51
The toy brand builds on the buzz currently hovering over social media with a lighthearted Facebook post.
Teacher’s Desk Earns a Golden Apple for Fan Support
Some unique efforts are helping this nonprofit reach more students in need.
Health Care Nonprofit Rocks Green Bay with Community Event
An annual fundraising campaign brings a successful music festival rocking to life.
Uber Hails U.S. Women’s Soccer in New Ad Series
Riding the wave of excitement for the USWNT’s second straight World Cup, this promotion takes the game on the road.
New Balance Goes Cuckoo for Coco Gauff
After her stunning Wimbledon debut, the brand’s endorsement deal with the rising tennis star appears to be a very big win.
Burger King Takes Cannes Crown for Whopper Detour
What do you get when you mix geofencing and 1¢ Whoppers? Cannes Lions glory.
The Truth Gets a Win at Cannes Lions 2019
The New York Times outstanding “The Truth Is Worth It” ad series earned the Film Craft Grand Prix award.
JetBlue Flies with RuPaul’s Drag Race for Pride Month Promotion
The airline works it with a plane and campaign inspired by the hit reality show.
Virginia Celebrates Iconic Slogan with Summer of Love
In 1969, Virginia branded itself with a slogan that has endured for 50 years.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
The Future of Fitness Is in the Mirror
Rising startup company makes attending exercise classes as easy as staring at your own reflection.
Will Spindrift Burst LaCroix’s Sparkling Bubble?
With its “real” focus and celeb-infused marketing, there’s a new seltzer in town.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
Pepsi Sets Sail on a Flamingo for #Summergram
The soda maker goes all in on Instagram with a pun-packed summer campaign.