Inspired by consumers creating the concoction themselves, Cheetos launched Cheetos Mac’n Cheese in three flavors.
Inspired by consumers creating the concoction themselves, Cheetos launched Cheetos Mac’n Cheese in three flavors.
Six select schools with have the added brand power of Michael Jordan.
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
After months of rebranding, Dreyer’s Ice Cream’s Eskimo Pie will have a new name—Edy’s Pie.
Microsoft’s new Video Authenticator can analyze a photo or video’s grayscale to detect deepfakes (artificially manipulated images).
New Hulu Originals and Bite Size Halloween shorts will take over the streaming hub this October with a plethora of content.
This ESPN ad celebrates football’s return by lip-syncing to Celine Dion’s “It’s All Coming Back To Me Now.”
The Olympics return to Los Angeles in 2028 with the theme of diversity and its emblem kicks off the celebration
A horror-thriller and X-Men spinoff doesn’t sound amazing, but the film’s production has been the real story, full of suspense.
In an effort to recognize the global pandemic, KFC’s advertising confesses that the slogan might be a tad tasteless for the time being.
Saucony released a new ad promoting its Endorphin Collection, boasting the running shoes are so good; they’ll leave your dog in the dust.
The Planters #MakeMyBirthdayNuts sweepstakes is an effort that has proven to be thought provoking to some critics.
Shark Week annually has high advertiser and consumer demand, but with COVID-19, analysts expect revenues to drop 30%.
The questions were thought provoking, but by ad’s end, one wondered if they needed to be asked at all. Change is here.
To remind people how important restaurants are, DoorDash released “Without Restaurants,” where actors discussed how restaurants helped their careers.
It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.
Rothy’s recycles water bottles into hip eco-friendly fashion for women and kids.
The future starts with children and the Green Toys brand is focusing on making an impact on the youth of today along with our environment.
Facedrive is a ride-sharing company that puts “people-and-planet first” and is committed to doing business fairly, equitably and sustainably.
In its most recent ad, Gatorade features past legends and inspiring stars of the here and now, including NBA rookie phenom Zion Williamson.
Kohl’s has constructed a plan to win women back since fewer women are purchasing clothes from department stores.
Judge Judy will end after its 25th season, Judge Judy Sheindlin told Ellen DeGeneres on her daytime talk show.
Sirius XM injected $75 million in SoundCloud, the world’s largest open audio platform and continues to make strategic moves as a digital audio force.
It’s hard to believe that it was only in 2004 when bluetooth technology had its breakthrough year—with the appearance of the first Bluetooth stereo headphones.
In 2008, Marvel released Iron Man—kicking off the Marvel Cinematic Universe (MCU) and becoming the highest-grossing film franchise of all time.
History has shown us that the hesitation to adopt social media as part of a marketing strategy has long since expired.
We didn’t meet Martians in 2012, but we did get exponentially closer to the red planet.
Regardless of how the stories have been told, Disney is still trying to prove the Star Wars reboot was worth it to the fans.
We’ve learned a valuable lesson ––The Simpsons may be over 31-years-old, but it’s not to be underestimated.
Leonardo DiCaprio finally won his Oscar in 2016. Will he come back for another four years later?
Microsofts’s Xbox Series X looks like it’s going to be an unprecedented gaming console powerhouse.
This past year, the WNBA and its athletes reached a CBA to increase player salaries: a big wager on the league for 2020.
Nasa plans to, “continue to prepare for human missions to the moon are just a few of the things NASA has planned for 2020.”
2020 is promising for AT&T as it finalizes its incorporation of Time Warner. This will give it a bump in revenue and substantial long-term growth opportunities.
Announced at CES 2020, Impossible Foods debuted Impossible Pork. It makes sense, since pork is the #1 consumed meat on Earth.
Samsung’s Sero TV can rotate its 4K screen 90 degrees to better play social media videos, which are filmed in portrait mode rather than landscape.
Roku had a spectacular 2019, becoming the best tech stock with over 32 million subscribers.
A mighty fine year is in store for T-Mobile if they successfully convince a federal judge to approve their merger with Sprint.
This year, the 2020 Summer Olympics in Tokyo, Japan could be the “brand” to watch—literally.
After its successful merger with Aetna, one of the leading American health insurers, 2020 may be the year that CVS Health reigns supreme.
Sony Pictures tried marketing Quentin Tarantino’s Django Unchained as a violent, vengeance-filled Christmas movie.
David Fincher and Sony Pictures marketed The Girl with the Dragon Tattoo as the “Feel Bad Movie of Christmas.”
This iconic 1990 Corona Extra commercial is considered a classic in the advertising industry.
In 2016, Swedish retail company H&M and Wes Anderson teamed up for Come Together, a branded short about people stuck on a train for the holidays due to inclement weather.
Razor Scooter’s durability and ability to be folded and carried made it win the race against other scooters that debuted prior to its launch.
Over a decade has passed, and the Pokémon franchise is still capturing our hearts … and our money.
This Sainsbury’s ad, exquisitely shot and masterfully made, details events on the no man land of WWI.
Target’s immortal mid-Aught masterpiece brings the holiday cheer!
Thanksgiving is about the turkey and how much one can eat before passing out, but don’t think turkey is the only bird-centric meal out there!
Since the company is all about those beautiful west coast beaches, the first, and maybe only bird that comes to mind is the seagull.
The World Wildlife Foundation is one of the most identifiable nonprofits on the planet.
Bearfoot Workshops is a nonprofit that wants to channel the inspiring power of stories to foster positive change in communities.
Move over ESPN, there is a new sports network to be thankful for and it’s The Ringer!
Have a thanksgiving feast with your D&D Campaign and Wizards of the Coast.
Continuing their mission of removing the body hair taboo, Billie released an ad proposing women join the Movember fun.
This September, Movember and the Ad Council made a video series urging men to be open about their mental health for its Man of More Words campaign.
Toys “R” Us is making a comeback after revamping their brand and partnering with Target.
Champion is winning again thanks to the return of 90s fashion trends.
The brand’s cereal future might look bleak, but they’re not going to the grave without a fight.
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Though they filed for bankruptcy and closed their U.S. stores, the brand lives on!
Oculus makes the apocalypse fun with an ad featuring Awkwafina and Leslie Jones.
Amazon Prime created an apocalyptic experience at South by Southwest.
Looking for something better than the franchise hell that dominates screens today? Check out this slice of heaven.
AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.
If you think all magazines have gone to the dogs, well, Happy Paws probably won’t change your mind.
The lesson from this one? Maybe don’t put your distribution frequency in your magazine name.
This travel destination earned a Clio Award & a lot of positive buzz for transforming tourists into volunteers.
To promote its violent and racy show “Narcos” in heavily censored Thailand, Netflix used the power of suggestion.
The social giant has launched Facebook Dating, which allows users to create separate dating profiles.
When users add photos and graphics to LinkedIn posts, the network will now create descriptions of the images.
With this new device you can now get instant translations for 20 different languages right in your ear.
Sunshine and music are a great pair. This stylish new piece of tech aims to bring a sonic element to every sunny day.
The advertising series about a town of die-hard college football fans returns to reel-in more viewers.
With a dedicated website, BWW makes it easy to draft a “football prenup”.
Bey + memes + a 90s teen’s bedroom wall = this unique new style collection.
Customers can soon borrow the latest threads from the brand’s new Style Passport subscription service.
The e-commerce giant’s latest conquest: taking a binder-sized bite out of back-to-school spending.
A big trend in school marketing this year is brands partnering with social media stars.
Taking a vacation can come with a lot of headaches. That’s why this travel site focuses on convenience in its ads.
The beer brand is letting people know they don’t have to go too far to get away.
The Bend Boundaries campaign shows the combined brand strength of the fitness company and the actor/wrestler.
There’s only one man who can make you believe he could legitimately pull a helicopter out of the sky.
If you’re an alien who escaped Area 51, we have good news & bad news. The good: Free beer! The bad: It’s Bud Light.
The toy brand builds on the buzz currently hovering over social media with a lighthearted Facebook post.
Some unique efforts are helping this nonprofit reach more students in need.
An annual fundraising campaign brings a successful music festival rocking to life.
Riding the wave of excitement for the USWNT’s second straight World Cup, this promotion takes the game on the road.
After her stunning Wimbledon debut, the brand’s endorsement deal with the rising tennis star appears to be a very big win.
What do you get when you mix geofencing and 1¢ Whoppers? Cannes Lions glory.
The New York Times outstanding “The Truth Is Worth It” ad series earned the Film Craft Grand Prix award.
The airline works it with a plane and campaign inspired by the hit reality show.
In 1969, Virginia branded itself with a slogan that has endured for 50 years.
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Rising startup company makes attending exercise classes as easy as staring at your own reflection.
With its “real” focus and celeb-infused marketing, there’s a new seltzer in town.
This series shows all the possibilities that come with a stay at the Ritz.
The versatile actor takes us on a creative ride through his wildest dreams.
The soda maker goes all in on Instagram with a pun-packed summer campaign.