Once Upon a Time… Brands were afraid of Social Media

In 2008, social media’s growth exploded. Twitter and Facebook became the primary platforms that people adopted, but social media was still considered uncharted territory for most brands. For many brands, there was a fear of the unknown and the unpredictable nature of social media’s inhabitants (a.k.a. human beings). 

 

History has shown us that the hesitation to adopt social media as part of a marketing strategy has long since expired. Now, brands dive into new social channels in hopes of getting the jump on competitors. Once considered a potential for disaster, it’s become the primary method of reaching customers. And as more brands use age-old storytelling to strengthen customer relationships, social media outlets like Instagram, Snapchat, TikTok (and those that haven’t been created yet) will continue to deliver their message.