Saucony released a new ad promoting its Endorphin Collection, boasting the running shoes are so good; they’ll leave your dog in the dust. In the ad, a dog routinely beats its owner back home. It’s clearly because the owner has inadequate running shoes. Then, she buys Saucony’s Endorphin Collection and the tables turn.

The ad is a new addition to Saucony’s Run For Good campaign, promoting the mental and physical benefits of running. It’s a great example of a shoe brand understanding the value of timeliness when it comes to advertising, since it just so happened to debut prior to National Dog Day.