Adidas Employs The Mandalorian Bounty Hunter in New Collection

Like other sportswear brands, Adidas is known for incorporating pop culture into its product lines. It wasn’t that long ago (March of 2019) that Game of Thrones was all the rage and Adidas launched a collection of footwear honoring the HBO series.

This year, Adidas has set its sights on The Mandalorian, a Star Wars series that began late in 2019 on Disney+ and went viral in part because of The Child (a.k.a. Baby Yoda). The GoT sneaker designs were a subtle nod to the HBO series and The Mandalorian Collection is very similar. That being said, Adidas has an ambitious overall collection that covers a wide range of Star Wars stories beyond The Mandalorian. Some of the shoe designs in the complete collection push the traditional creative boundaries that come with footwear and infuse textures and materials that translate into almost literal representations of beloved Star Wars characters. Take the Rivalry Hi Star Wars shoes that give the wearer the feeling that Chewbacca is their sideKICK (pun intended). If nothing else, the way in which Adidas has melded with pop culture is a fascinating study on brand collaborations.