Ikea follows the life of a lamp replaced by a newer version in this ad. When you start to feel bad for the lamp, someone makes you rethink your feelings.
ADWATCH CREDITS...
ADVERTISER: Ikea
AGENCY: Crispin Porter + Bogusky
FIRST AIRED: 2002
We stuff Thanksgiving with the latest technology — spotlighting humanoid helpers, robot-laced footwear, and the delightfully deranged inventions nobody ever asked to unwrap.
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We sprint headfirst into The Running Man to see if it goes the distance in IMAX and outruns the ’87 classic.
