AdWatch: Tide | Doctor Strange The Cloak Versus Tuna Melt

Movie crossovers are a staple of marketing and Tide made the most of the anticipated Dr. Strand and the Multiverse of Madness by enlisting Sorcerer Supreme Wong and the Cloak of Levitation. The ad is a short adventure that reminds audiences that tide pods are still a thing and that there is a certain movie that’s just about to hit theaters.

ADWATCH CREDITS...

ADVERTISER: Tide

AGENCY: Saatchi & Saatchi, Marvel Studios and Bullitt

FIRST AIRED: 2022

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