FROM A HUMAN PERSPECTIVE
Even though it is an important rule of marketing, it is often overlooked or forgotten. It’s very easy to get caught up in selling the product instead of how it benefits the humans to which you’re selling.
A simple reminder:
Don’t sell the specs or why you think you’re the best. Don’t get wrapped up in how you see your company. Think about it from your customers’ perspective.
FROM HUMANS AT SPEAKING HUMAN
Social media, including YouTube, introduces new people to the sport that people often view as serious or boring.
While your brand may be very different from an NFL team, we believe the same principles of TikTok apply to everybody.
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