Brands Across the Universe Capitalize on Star Wars Success
Let’s start by acknowledging that not every business and certainly not every brand has the budget to officially license the Star Wars name and invoke the holy spirit of Han Solo. But the ones that do have the means are definitely tapping into the success of the beloved sci-fi movie franchise.
It’s easy to see why. If you look at the sheer popularity of the movies, it only makes sense that brands would want to be associated with something loved by generations of moviegoers. Plus, there’s a sense of hysteria surrounding the revitalization of the live action movies. People are genuinely excited to see some familiar characters who they watched as kids (sans the post apocalyptic prequel episodes – those don’t count).
We’ve picked a few of the immense catalog of Star Wars related ads, campaigns and the like below. Didn’t see one of your favorites? Let us know.
CHECK OUT THE GROWING NUMBER OF BRANDS UTILIZING STAR WARS IN THEIR MARKETING EFFORTS…
Frontier Airlines
Frontier’s “May the low fares be with you!” used a plethora of animals dressed as Star Wars characters in a recent email campaign.
Nissan
Nissan and other car manufacturers are notorious for using Star Wars in their commercials. Nissan recently produced this ad promoting their intelligent mobility feature. The ProPILOT Assist technology will be available in the 2018 Nissan Rogue.
Volkswagen
Who could forget the now iconic Volkswagen commercial from the 2011 Super Bowl? In it, a child dressed as Darth Vader attempts to use the force and is surprised when it actually works.
Campbells Soup
A very short spot from Campbells Soup reminds us that our differences, including language barriers, can quickly be overcome with a little love of Star Wars.
Verizon
It seems obvious that an entity like Verizon would have a stab at producing a campaign around Star Wars. Their augmented reality game, Star Destroyer 360 was released just in time for the movie’s release.
Cane Rosso
Cane Rosso, an Italian restaurant in Austin Texas, is serving Death Star raviolis and promoting them via their Instagram page. This may not be an official licensing example, but we like it!
Duracell
This commercial aired during the marketing extravaganza of Rogue One in 2016. Duracell wanted customers to remember that they power the imaginations of young rebels everywhere.
Target
Probably one of the most natural ads that show up prior to the release of a new Star Wars movie is the promos surrounding official merchandise from the film. Target is one of the most prominent Star Wars partners with weekly spots showcasing the latest and greatest from the franchise.
JS Abernathy Dental
If you haven’t seen this one, don’t be surprised. A hidden gem that made it under the radar was this small town dental practice who made a spoof video to promote their laser dentistry and posted it to YouTube.
