MLB Steps Up to the Marketing Plate The LineupMajor League Baseball’s best players from the past remain household names today: Babe Ruth, Jackie Robinson, Barry Bonds, Hank Aaron, Alex Rodriguez, Joe DiMaggio, Lou Gehrig, Derek Jeter, Sammy Sosa etc. An ESPN poll by...
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’ Thirty-five years ago, Ridley Scott rocked the ad world with Apple’s 1984, which aired during Super Bowl XVIII. Groundbreaking at the time and iconic since, the commercial...
Brand Spotlight: BioLite Looks to Light the World NYC Energy Start-up Wants to Lead Renewable Energy Revolution Bill Gates once said, “Almost every way we make electricity today… puts out CO2. And so, what we’re going to have to do at a global scale is create a...
ITV Showcases Great Characters in New Ad Campaign As someone who has dabbled in script and fiction writing, I assure you: Your story is only as good as your characters. They are the audience’s vessel for the voyage that is your story. If your characters blow, it...
Apple Captures a Picture of Beauty Inside ‘The Bucket’ Home is where the heart is. That’s how the saying goes. Or, if you’re Apple, the taste of home will always bring us back. In any case, Apple’s new ad captured our hearts in time for the Chinese New...
The Real Tea on Social Media Etiquette We’ve all read articles on social media etiquette for business. Typically these posts consist of a list of around 10 “do’s” and “don’t’s” of how to use social media—written from a business perspective. Over time,...
