Category: Content Marketing
THE LATEST CONTENT MARKETING
POPULAR CONTENT MARKETING
5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing
Candy Brands Spook Fans on Social for Halloween Bad news, brands: Not every company can be Apple....
10 Tips For Individuals or Organizations Thinking About Launching a Podcast
Candy Brands Spook Fans on Social for Halloween We recently recorded the 40th episode of our...
Revisiting One of the Best Viral Marketing Campaigns of All Time
The year was 1999. The internet was terrified. Marketing was changed forever.
CONTENT MARKETING CATALOG
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
‘Avengers: Endgame’ Official Trailer – The Beginning of the End?
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
Canal+ Celebrates Creative Minds in ‘The Idea’
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Civic Nation Gets Murderous with Voting Message
Sometimes the only solution to a murder mystery is to head to the polls.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
Nike Celebrates Inspiration Over Victory in Invigorating Marathon Ad
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Google Chrome Makes Search Come Alive with New Ad
Every search has a story. That’s the clever conceit propelling this effective ad forward.
Chuck Norris Gives His Powers to Toyota Tacoma
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Duracell Warns Fantasy Drafters about the Dangers of Depleted Batteries
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
4 Brands Killing It with Comedy on Twitter
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
Icelandic Marathon Ad Races Through Famous Film Running Scenes
This propulsive promotional video recreates the many reasons characters run in classic movies.
TaylorMade Golf Drives Message Home with ‘Marshals’
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
McDonald’s Ad Series Takes Celebrity Voices Away
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
Ordering an Octopus from 1,000 Meters Under the Sea
This short film shows the majestic things that happens when you order an Octopus dive watch.
Am I Watching a Car Ad or a Short Film?
This “unidentified advertising object” makes the bold move of not having a clear brand message. Does it pay off?
Mitsubishi Is a Classic Reborn in BSSP’s New Ad
Mix a compact SUV with violin, piano, and rain and you have the ingredients for an audio-visual feast.
Influencer Marketing on YouTube: How to Find the Right Channels
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
NBA Plays to Fill the Streets
This ad shows us how a champion can fill a city with excitement and energy.
You Just Got Van Dammed by Tostitos
If you don’t get together already, Jean-Claude Van Damme will steal your friends and eat Tostitos with them.
Whole Foods Imagines All the Pastabilities with Its New Ad Campaign
While the message is whole, this ad series is somehow oddly empty.
Diving Deeper Into ‘We Are the Coca-Cola Company’
This ad shines a different light on the company behind Coke—which is both interesting and confusing.
Freelancers to the Rescue in Upwork’s ‘Hey World’ Campaign
Quick and colorful animated spots tap into pop culture and current events.
Does Kyrie Irving Find His Groove in This Nike Ad?
Like a mixed tape, this commercial directed by Kyrie has a lot of ups and downs and never quite gets a good flow.
Whoa. A 30-Minute Ad?
Does Qualcomm’s “Lifeline” work as entertainment and advertising?
Growing Up Means Moving On from iPhone in This Samsung Ad
Throwing shade with 10 years of iPhone disappointments in 60 fast-paced seconds.
Headlines Help Propel ‘Black Panther’ to Phenomenal Success
It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.
Notes: Brand Film Rewrites Intimacy for the Digital Age
A couple’s entire love story (and life story) told through a series of handwritten notes.
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Striking Nike Lacrosse Ad Sells Sixth Sense to Athletes
Action, animals and evolution: This commercial grabs you with top filmmaking techniques.
Pennzoil Takes Drivers on a “Joyride”
After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.
Droga5 + Pixar + Ancestry.com = Inspiration
Can an ad effectively promote two very different brands at one time?
Move Over Santa! McConaughey’s Bringing Birds for Wild Turkey
What happens when you set Matthew McConaughey loose in Kentucky with thousands of Butterball Turkeys on behalf of a bourbon brand?
Born to Run: Gatorade Animates an Athlete’s Story
How the world’s fastest man overcame self doubt to become a champion.
5 Halloween Marketing Treats from Big Brands
Sometimes to reach customers you need to scare the Skittles out of them.
Need a Lyft? Check Out This Uplifting Brand Short Film
A lonely woman suddenly finds her spirit “lyfted” in this animated short film.
Web Series Review: Lacta Chocolate ‘From the Start’
This video series from Lacta Chocolate invigorated sales of the brand. But is it any good?
Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising
Does Santander Bank’s “Beyond Money” branded short film deliver as both marketing and entertainment?
Pulp Friction: Comparing the Websites of Leading Orange Juice Brands
A digital showdown between Tropicana, Simply Orange, and Florida’s Natural.
The 8 Greatest LeBron James Commercials
LeBron does a lot of commercials. But these are his masterpieces.