Mitsubishi Is a Classic Reborn in BSSP’s New Ad A compact sport utility vehicle with 152 horsepower. A violin. A piano. A heavy downpour. Who would have thought those would be the perfect ingredients for a sleek and sexy car ad? Not me, but BSSP did and, doggone it,...
Influencer Marketing on YouTube: How to Find the Right Channels This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… The digital marketing landscape...
NBA Plays to Fill the Streets I love this time of year! March Madness was epic and while the NBA playoffs aren’t as exciting, they’re still fun! I remember the spring of 2004, when the Pistons beat the Lakers and the big ad was the Black Eyed Peas’ “Let’s Get it...
You Just Got Van Dammed by Tostitos Pep talks can go a long way. I find them useful and often give myself one right before my monster walks. However, none have been as inspiring as the one Tostitos delivered this past March about friendship. It hit on a universal fear...
Whole Foods Imagines All the Pastabilities with Its New Ad Campaign I know the grocery store model very well. I won’t say how, but rest assured, I know. It’s all about the customer and his or her shopping experience. Get them in the store and keep them returning with...
Diving Deeper Into ‘We Are the Coca-Cola Company’ Coke is my personal drink of choice. Any time I’m at a restaurant I always just ask for Coke (and may or my not get slightly upset when they ask if Pepsi is okay…). To me it is the perfect afternoon...
