Brands connecting people during social distancing As we write this article, many people have already felt an impact from coronavirus COVID-19. The world is dealing with this pandemic together, and we’re all working through it one day at a time. One thing is certain,...
Anatomy of a Brand Email: Netflix Price Change On February 1, 2018, Netflix sent out an email to many of its subscribers (myself included) reminding them of an upcoming price increase. This was not breaking news—the company first announced the increase back in October...
Brands Across the Universe Capitalize on Star Wars Success Let’s start by acknowledging that not every business and certainly not every brand has the budget to officially license the Star Wars name and invoke the holy spirit of Han Solo. But the ones that do...
Solar Eclipse 2017: The Shortest Marketing Opportunity in 38 Years Imagine this – it’s August 21, 2017 and everyone in North America is staring up into the darkened sky. People pointing to the moon as it blocks out the only sun we’ve ever known....
Visual Tips To Level Up Your Email Marketing This article comes courtesy of our friends at Salesforce. If you’re crafting a white paper or a blog post, you probably spend a lot of time thinking through what you’re going to say. You may have an in-company process for...
Most Awesome Marketing Efforts & Trends Of 2016 We started the Awesome Awards way back in 2014 as a way to honor not just the best marketing, but the standout marketing efforts, campaigns, stories, and trends that—for better or worse—hit us on a human level, made...
