Category: Interactive Marketing
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5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing
Short-Form vs. Long-Form: Which Content Is King on Social? Bad news, brands: Not every company can...
6 Mistakes to Avoid Like The Plague on Your Website
Short-Form vs. Long-Form: Which Content Is King on Social? On the wide world of the Web, there are...
Revisiting One of the Best Viral Marketing Campaigns of All Time
The year was 1999. The internet was terrified. Marketing was changed forever.
INTERACTIVE MARKETING CATALOG
Does Advertising on Streaming Services Have to Suck?
Here’s how streamers can transform the TV commercial experience from sour to sweet.
Snapchat is Running Ads about… Ads
Believe it or not, Snapchat is running an ad campaign focused on getting businesses to run advertisements on their platform.
Business Brands Should BeReal
Even if BeReal’s trending life comes to a close, companies can learn from the authenticity values BeReal aims to promote.
How Duolingo Conquered TikTok and How Other Brands Can Too
Duolingo is a language learning app that has been able to apply the FATHM formula to their TikTok account, creating massive success for their brand.
Children Influencers: Are parents exploiting their children for fame and fortune?
Imagine someone posting you without your consent, eliminating all privacy, just to make money. This is how some children feel.
Building Your Community on Discord
There is no way to advertise or market on Discord directly, but it could be a valuable tool for building a strong community.
Snapchat Locations: Good for Brands, Risky for Users
Imagine having the ability to flash an advertisement across multiple screens as customers are in close proximity to your location.
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
4 Brands Killing It with Comedy on Twitter
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
Influencer Marketing on YouTube: How to Find the Right Channels
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
Headlines Help Propel ‘Black Panther’ to Phenomenal Success
It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Pennzoil Takes Drivers on a “Joyride”
After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising
This wild, energetic brand video takes perfume marketing to weird new places.
5 Halloween Marketing Treats from Big Brands
Sometimes to reach customers you need to scare the Skittles out of them.
Need a Lyft? Check Out This Uplifting Brand Short Film
A lonely woman suddenly finds her spirit “lyfted” in this animated short film.
Web Series Review: Lacta Chocolate ‘From the Start’
This video series from Lacta Chocolate invigorated sales of the brand. But is it any good?
Brand Redesign: The Evolution of YouTube
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising
Does Santander Bank’s “Beyond Money” branded short film deliver as both marketing and entertainment?
Twitter Reactions: 21 Tweets About KFC Sending a Sandwich Into Space
KFC leaves the planet. Twitter responds.
Pulp Friction: Comparing the Websites of Leading Orange Juice Brands
A digital showdown between Tropicana, Simply Orange, and Florida’s Natural.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
Most Awesome Marketing Efforts & Trends Of 2016
Everything that was awesome about marketing in 2016 summed up in 10 awards.
How to Grow Your Email Subscriber List Fast
Want more email subscribers? We’ve got an infographic filled with tips.
10 Best Movie Posters of Summer 2016
Sure, the 2016 summer movie season sucked. But we did get some awesome posters!
How Uber Has Been ‘Speaking Human’ Recently
A fantastic example of how to focus on the human first and selling second.
Unofficial Marketing Medalists of the Rio Olympics
They may not be official Olympic sponsors, but these brands came to play this summer.
Burning Questions: Twitter, Olympic Marketing, Stranger Things
A socially conscious bird, a major marketing letdown, and a strange summer success story.
Bullet Point Review: Taking the Pulse of ‘The Walking Dead’ Season 7 Comic-Con Trailer
Quick thoughts on King Ezekiel, sand zombies, and waiting ’til October.
Burning Questions: Pokémon Go, Ghostbusters & Mr. Robot
Hackers, ghouls, and wandering gamers inspire this week’s burning marketing questions.
The 10 Most Useful New Unicode Emojis
72 new emojis are coming soon to your phone. But only these 10 will change your life.
How Often Should You Update Your Website?
Businesses ask this question a lot. We have the answer.
3 Tips on Marketing Around Taboo Topics from a Pooping Unicorn
Use these marketing techniques to work around tricky (or icky) subject matter and get your message across.
Infographic: How to Get More Email Opens, Clicks and Forwards
In our current era of email marketing overload, what can you do to get your emails not only opened but read, clicked and shared as well?
What Is Responsive Website Design?
Responsive design describes website development that maximizes the user experience and provides optimal viewing across all devices—from desktop to mobile.
4 Examples of Exceptional Emoji Marketing Efforts
Here are four marketing efforts that get a grinning face and a thumbs up for their use of emojis—and what your brand can learn from them.
Meet the Field & Pick the Winners of Our Emoji Marketing Madness Bracket
We’re pitting eight emoji marketing efforts against each other in a bracket to determine which brand gets the ultimate smiley face.
