Columbia Sportswear High School Musical

Columbia Sportswear recently recruited Zac Efron and his brother to promote their products in a new marketing campaign. That’s right, we said Zac Efron. You know, the guy who was in High School Musical and most recently, Baywatch. If you think it’s a strange pairing, you wouldn’t be alone. But after you watch the “Tested Tough” ad, you’ll appreciate the choice Columbia made.

  • SOURCE: Outside Magazine
  • AUTHOR: Peter Frick-Wright
  • BRAND: Columbia Sportswear

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!