Error Pages May Increase Sales

Have you ever visited or purchased items from a website and received an error page?

Maybe you have just been browsing and come across the dreaded “404 page not found” error. Sure, it doesn’t destroy your day. But it is annoying when you navigate to content that should be there and find yourself staring at an obvious error.

Sometimes this can affect business. If visitors are clicking through to a bad link, they have the potential to navigate away from your site and on to another vendor.

Why lose those customers?
In an independent study of an outdoor sporting goods store, sales rose almost 74% when testing custom error pages.

Try developing an error page that has links to popular content on your site. Or maybe introduce a warm and inviting image with a “We’re Sorry!” message. It could mean the difference between winning and losing customers.