Geico Is Still Celebrating This Hilarious Commercial

Geico traded in the gecko for a soccer player in one of their funniest, most memorable ads to date. The ad starts out like any other soccer commercial, with an intense announcer following a player attempting to score a goal. He shoots, and he scores! The announcer yells a drawn out “Gooooaaaaallll!”, and the scorer slides on his knees—an ordinary goal celebration for all soccer players. At first, it feels like a typical soccer game, but when you think the player’s slide should end, he turns and continues to slide, on his knees, all over the arena.

It’s shocking at first, because you don’t know if this is a commercial or a highlight from an actual game. Then, when you realize it has to be fake, the hilarity of the whole spot settles in and Geico hits you with their tagline: “As long as soccer players celebrate with a slide, you can count on Geico saving folks money.” Soccer is one of the most watched sports in the world, and the company released the ad on the same day of the 2018 Fifa Soccer World Cup. It was a genius move for Geico to play off of the sport’s biggest game. Everyone watching thought so too. Normally people prefer not to watch commercials, but this one was sought out.

The spot quickly turned into gifs, memes, and spread all over social media. Geico’s youtube video of the ad has over 8 million views, plus all the comments are very positive. They are filled with people exclaiming how funny the ad is and how much they laughed first time they watched it. One of the most liked comments reads: “Does Geico cover life insurance? Cause I’m DEAD… this ad is genius! How do u come up with such amazing ideas, really.” If the commercial didn’t make you laugh, it at least caught your attention, which is what successful ads should do.

Geico has always made hilarious commercials that make people laugh out loud, and “Longest goal celebration ever” is no different than the rest. It captured an audience with its shock value and held their attention until it delivered the punchline. This ad will stand the test of time, and it will continue to be funny until soccer players stop celebrating goals with a slide.