21 Tweets Proving the Jurassic World Website Rules the Viral Marketing Universe
Jurassic World was released on June 12, 2015 and it immediately set the summer box office on fire. The fourth film in the series that began with 1993’s Jurassic Park (directed by Dr. Blockbuster AKA Steven Spielberg), Jurassic World raked in $208 million in the U.S. on its opening weekend—which is the biggest movie opening of all time.
Certainly the film’s Brontosaurus-sized marketing campaign played a part in that success. The Jurassic World website offers a great example of the work and detail that went into marketing the movie. Instead of directly promoting the movie, this website promotes the Jurassic World park itself—expertly mimicking the website of an actual amusement park.
Introducing and Expanding On the Universe of the Movie
In a recent episode of our video series Visually & Verbally we discussed some of the unique things the Jurassic World website does well from a marketing perspective, and how it walks the fine line between presenting a fully realized version of the park (even going as far as to link to the parent corporation website) and promoting the movie itself.
From weather to wait times to a park map, the Jurassic World site is stuffed to the gills with all the info you would need before visiting the park. It even includes this happy little pop-up update to let you know the park has been experiencing “technical issues” (i.e., dinosaurs eating people)…
21 Tweets Showing the Strength of the Jurassic World Website
With almost unprecedented attention to detail, this site has captured the imagination of Jurassic fans and won rave reviews from the ever-critical Twitterverse. Here are some tweets showing just how successful the Jurassic World website has been connecting with the film’s target audience…
Jurassic World has a website as if it's an actual, real theme park. Awesome – http://t.co/bzp9lmPGJm
— Caz Young (@The_Caz) June 17, 2015
"http://t.co/TdUaHqmUS2: The official website for the park to help you find your way around all our attractions."
— Claire Dearing (@IndominusClaire) June 19, 2015
— Sarah Fishwick (@SarahFishwick) June 19, 2015
— Visual News (@thevisualnews) June 20, 2015
— Kelita-Ria (@Kelitaria) June 22, 2015
— BlokeBusters Podcast (@BlokeBusters) June 22, 2015
— Kualoa Ranch (@KualoaHi) June 24, 2015
— Neal Jennings (@nealjennings) June 18, 2015
I loved his little error screen on the Jurassic World website ?: pic.twitter.com/5ebLFjzJzK
— Martins Web Design (@MartinsGraphics) June 19, 2015
I might have actually spent more time on the Jurassic World website than the Disneyland website.
— Louie (@Mantia) June 13, 2015
Also if you haven't been keeping up with the Jurassic World website, you should be: http://t.co/scKIfYDv9l Smart marketing, guys!
— TabbieWolf is a pin-making machine (@tabbiewolf) June 13, 2015
Jurassic World website is a theme park website better designed than most theme park websites. http://t.co/zlrHVdeLDW
— Gavin Purcell (@gavinpurcell) June 12, 2015
— joyidy (@joyidy) June 14, 2015
I have a feeling the Jurassic World website is better than the movie: https://t.co/FwQEQ49HkW
— Peter Chianca (@pchianca) June 12, 2015
— REAL Brett Domino (@BrettDomino) June 12, 2015
Best movie site EVER. Jurassic World's website is showing guests fleeing on Park Cam right now… 😀 http://t.co/E8DIHOO6V6
— Catherine Ryan Howard (@cathryanhoward) June 12, 2015
so sick how Jurassic World has a legit website for the park haha pic.twitter.com/FcYdLyILu3
— charlie (@charlieshoes_) June 18, 2015
Everyone needs to stop what they're doing and check out the Jurassic World website right now.
— Christina Tellifson (@BoobaFett83) June 12, 2015
— Brooklyn Digital Foundry (@brooklynfoundry) March 18, 2015
— Dougald Lamont (@DFLamont) March 8, 2015
Just spent way too long on the Jurassic World website http://t.co/vwzrGVOIq2 FML why isnt this a real place? Scientists hurry up yeh
— example (@example) June 10, 2015