LA Rams Head into New Season with Updated Brand

When life gives you a coronavirus pandemic, you make a new logo. Maybe that’s not how the saying goes, but it is what one west coast NFL team did amidst the COVID-19 outbreak. The Los Angeles Rams released their new colors and logo in the hopes of displaying “the vibrant, sunny optimism of southern California life,” according to COO Kevin Demoff.

The Rams also hosted a virtual te”LA”thon that will assist Southern California response efforts during the COVID-19 pandemic. Regardless how people feel about the updated brand identity, it’s refreshing to see some positive news coming from the world of sports.