Lounging Around in Pajamas 24-7-Eleven

This is not an April Fools prank. 7-Eleven actually started selling pajamas to promote that it officially serves breakfast 24 hours a day, 7 days a week. According to 7-Eleven’s marketing director in Sweden, “More and more people spend most of their time at home and for many, pajamas have become loungewear. With the pajamas we wanted to pay tribute to a second as well as a third and fourth breakfast by serving the best meal of the day—all day.”

Before you get excited about snagging a pair of these fashionable Pjs—note that they’re only sold in Sweden. Sorry everyone else!

  • BRANDS: 7-Eleven