Mars Unleashes Bite-Sized Horror
Mars, the company behind many of your favorite Halloween treats including Snickers, Skittles and M&Ms, has had a sweet time terrifying viewers of the baseball playoffs on Fox. They created a series of creepy two-minute short films that have aired in their entirety on the network (with our personal favorite being “The Road”).
What makes these ads different from your standard-issue Halloween commercials? Rather than going for simple product placement or cheap laughs, they actually aim to freak you out. In fact, the products are nowhere to be found in the ads. Instead, the candy brands just present the commercials in the beginning and let the horror speak for itself.
- SOURCE: AdWeek
- AUTHOR: Tim Nudd
- BRANDS: Mars, Skittles, Snickers, Starburst, M&Ms
- WHY YOU WILL LOVE IT: Freaky, Creepy, No Happy Endings
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