Miss America Competition Continues Evolution with #MissConceptions Campaign

In a followup to a previous BUZZ about the brand evolution of the Miss America competition, we find a new campaign aimed at evolving the organization even further. The ads are focused on breaking down the stereotypes of the contestants involved in the competition.

As reported on Campaign US, the “series of short films, created by Y&R New York, are being rolled out on the brand’s YouTube channel in the lead-up to the September 9 competition on ABC.”

What do you think of this new effort by the Miss America Organization?

  • SOURCE: Campaign US
  • BRANDS: Miss America Organization
  • WHY YOU WILL LOVE IT: You’re into moving the human race forward.

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