SPEAKING HUMAN

STORIES WITH PERSPECTIVES

Can You Match the Mission Statement to the Brand?

On episode 86 of the Speaking Human podcast, we played a little game called “Match the Mission”. Here’s how it worked: One person read a mission statement from a well-known organization (without saying the name) and the other person had to guess the business or nonprofit behind it.

It’s a pretty simple game—and also a highly addictive one. We’re predicting “Match the Mission” will soon be sweeping the nation. Professionals will be playing it in boardrooms. Friends will be playing it in cafes. Kids will be playing it on playgrounds. Our advice to you: Get on board early.

To help you get started, here are 15 mission statements from major brands. Can you guess the organization behind each of them? Test yourself and then click/tap to reveal the answers. After you’ve finished, feel free to quiz your friends.

MISSION STATEMENT #1

To organize the world’s information and make it universally accessible and useful.

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Google

MISSION STATEMENT #2

To make all athletes better through passion, design and the relentless pursuit of innovation.

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Under Armour

MISSION STATEMENT #3

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

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Starbucks

MISSION STATEMENT #4

To give everyone the power to create and share ideas and information instantly, without barriers.

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Twitter

MISSION STATEMENT #5

To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.

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Coca-Cola

MISSION STATEMENT #6

To build the web’s most convenient, secure, cost-effective payment solution.

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PayPal

MISSION STATEMENT #7

To provide our fans, communities and partners the highest quality sports and entertainment in the world, and to do so in a way that is consistent with our values.

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NFL

MISSION STATEMENT #8

To utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.

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Intel

MISSION STATEMENT #9

To save people money so they can live better.

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Walmart

MISSION STATEMENT #10

To accelerate the world’s transition to sustainable energy.

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Tesla

MISSION STATEMENT #11

To provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

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