3 Modern Brands with Stellar Products and Strong Character
Brands are a colossal part of everyday life. We are constantly bombarded with new and unique brands through ads, social influencers and others surrounding us. Everyone appreciates brands for many different reasons. It could be as simple as their product suits your needs, or something more complicated like you agree with their stance on the latest political debate. A great brand has a good combination of character and products. That being said, here are three examples of brands I love…
Target is one of my favorite brands. You can find home goods, food, makeup, clothes, electronics etc., all at Target. I will go there when I’m bored just to walk around and buy random merchandise I don’t need. I have a small neon cactus on my dresser from one of these trips. Did I need it? No. Did Target place it on an attractive display to show how adorable it would look in my room? You bet.
Unlike its competition, Target is nice to look at. The product choices are trendy and eye-catching, and they are rearranging their stores to become even more alluring. The store will be set up in a boutique fashion instead of aisles. The employees will focus on the products in their own section so customers can rely on them to answer any question they may have about a product. It gives me relief to know someone will have my back on a product I am debating on purchasing.
Along with their great employees and products, Target is an advocate for human rights. They are using less of the stick-like mannequins you see scattered in every department store window and more of the ones that could actually pass for a person instead of a two by four. This movement gives men and women more confidence to purchase the clothes on the mannequin. It also promotes acceptance and body positivity.
The business gives a safe space for the LGBTQ community. Target has a statement on their corporate website that reads: “We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.” I will always get behind a brand with such solid core beliefs that correlate to my own.
I have recently gotten behind the whole athleisure trend. Calia is my favorite brand for workout/lounging attire. The brand was created by Carrie Underwood and sold in Dick’s Sporting Goods stores. Calia’s products fit me well and stay in place while I’m running errands or running on a treadmill. The materials, patterns and designs combine to make the perfect clothing line to go from work to work out.
The brand was created in 2014 and grew quickly. It is one of the top-selling brands at Dick’s, competing with Nike and Under Armour. I love supporting a brand created by a strong woman who is giving other women an opportunity to gain confidence and strength.
In an interview with Fortune, Underwood said: “When I would go to buy clothes for myself to work out in and live life in, things were either highly technical and unattractive or the opposite—pretty but won’t do me much good in the gym.” She made it easier for the average woman to fit gym time into their everyday routine without having to lug another bag around or waste time changing into gym clothes.
I love the brand ColourPop because it gives me the tools to trick people into thinking my face is flawless for a very low price. ColourPop sells long-wearing lipsticks, eyeshadows, and highlighters, along with a plethora of other beauty products for around five to eight bucks. Not only are their prices incredible for my dwindling bank account, but the quality of their products is fantastic for my beastly face.
They have celebrities, who have crazy amounts of cash, wearing their products all the time. That is why I love this brand. ColourPop has gorgeous products that could be unreasonably priced, but they choose to keep their merchandise attainable for us little people. Their marketing strategy is spot on too.
Collaborations with Influencers on YouTube can improve a business substantially. ColourPop takes full advantage of this. They have reached out to a large spread of beauty influencers including Kathleenlights, ItsMyRayeRaye, Ellarie, and many others. All of them created their own products with the ColourPop team. Of course, the Youtuber’s fans want to support them, so they head straight to the ColourPop website to purchase the collab.
The brand also sticks to cruelty-free formulas, which is almost a requirement if you want to have a profitable cosmetics company. ColourPop as a company has taken a stance against animal abuse. They have even collaborated with the animal rescue NKLA and donated their earnings to the nonprofit.
Branded: What Brands Have Your Heart as Much as Your Wallet?
Brands are constantly trying to recruit us into their ranks, but not every brand connection is a winner. No matter what they sell or stand for, everyone has at least one brand that they can’t get enough of. What are your favorite brands? What kind of nonsense have they convinced you to buy or believe that you would never have expected?