Plant-based foods are sweeping the nation, with more alternatives to traditional meats than ever. What once was a niche concept, enjoyed by only a select few has become commonplace. It’s enough to make meat producers sweat. While plant-based foods have been enjoying their share of marketing success, deli producer Quorn is ready to strike back.

In the ad “Why Choose the Alternative” we find Quorn advocating for that classic sandwich meat. The message is delivered in baritone whispers from a shockingly persuasive pig puppet. He and his friends, the cow and chicken, echo the old adage of “if it ain’t broke”, as a woman contemplates her sandwich. The simple and humorous ad provides a counter perspective to the frequent activations of plant-based companies. Give the ad a watch, and let us know if you were swayed by the party of puppets!