Saucony Makes You Faster than Your Dog
Saucony released a new ad promoting its Endorphin Collection, boasting the running shoes are so good; they’ll leave your dog in the dust. In the ad, a dog routinely beats its owner back home. It’s clearly because the owner has inadequate running shoes. Then, she buys Saucony’s Endorphin Collection and the tables turn.
The ad is a new addition to Saucony’s Run For Good campaign, promoting the mental and physical benefits of running. It’s a great example of a shoe brand understanding the value of timeliness when it comes to advertising, since it just so happened to debut prior to National Dog Day.
- SOURCE: Saucony
- BRAND: Saucony
- WHY YOU’LL LOVE IT: As Saucony says, “No ruff runs here!”
AUTHOR: Dan Nelsen
ORIGIN: Speaking Human Contributor
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